Can technological know-how make associations with brand names come to feel individual?

The most engaging experiences are these that sense private – we all like interacting with…

The most engaging experiences are these that sense private – we all like interacting with an additional human. But how can models connect with consumers to produce that similar engagement? Tom Downing, Tactic Director at Freestyle, discusses how engineering can help models connect with prospects.

Now, pandemic or not, purchaser on line retail has been rising for years. Extended absent are the days of casually chatting with a store assistant then going for walks out of a bricks-and-mortar retail store smiling, arms laden with purchasing bags. Manufacturers communicate digitally – they glimpse at figures, shopper journeys and KPIs. Swamped with data they normally create faceless experiences, lacking in heat with no perception of genuine engagement.