Previous Co-Founder of world wide B2B on-line market Grovara unveils community in collaboration
with Foodstuff Network and Nickelodeon Host/Producer
PHILADELPHIA, July 8, 2022 /PRNewswire/ — Better for You (BFY) Media announces the start of its global media network for food items, overall health, and wellness, which aims to elevate shopper packaged merchandise (CPG) brands’ awareness and superior link them with buyers and shoppers. BFY’s founder is Peter Groverman Esq., co-founder of Grovara, the initially world wide B2B on line market for export/import. He will stay Vice Chairman of Grovara’s Board of Directors and transfer from his Chief Innovation Officer position at Grovara to direct BFY Media as Government Producer.
BFY Media is increasing a $5 million seed round and will crank out profits by sponsorship income and subscription-primarily based designs for brands on the lookout to extend their world footprint. BFY Media delivers special media placements and primary multi-channel content material highlighting brands’ performance, startup stories, the pursuit of intercontinental partnerships, and extra.
“In the course of my 12 a long time touring the globe with Grovara, I found the outstanding, inspiring, and ground breaking tales powering several far better-for-you brands. BFY Media is the ideal auto to advertise this consciousness. We have crafted a staff of astounding storytellers, such as some of the most talented minds in entrepreneurship, entertainment, and wellness,” says Groverman, who served as the Govt Producer for the animated limited film “Would Have,” which won six awards in 2021, which includes Finest Animated Quick Movie at the Sunscreen Film Competition.
BFY Media has numerous collection already underneath output. It has partnered with The Following Unicorn Media Team, an impression-pushed production corporation serving as Co-Govt producer for a person of BFY’s “how-it’s-made collection” known as Behind the Wrapper.
Powering the Wrapper takes viewers on an exclusive journey inside of the building of America’s most influential wellness models. The system is hosted by renowned Tv set host and producer Marc Summers and highlights the epic wins and extraordinary paths taken by some of the most significant names in the purchaser packaged merchandise wellness market. The initial episode of Driving the Wrapper options GT’s Kombucha (check out trailer here), the range just one kombucha model in The us.
“American greater-for-you manufacturers travel world-wide wellness traits, and we have determined some of the most promising, which we will feature on Behind the Wrapper. Our episodic ‘Bourdain-like’ output will accelerate recognition in a large way,” says Summers, promptly recognizable from the Nickelodeon Double Dare activity demonstrate and Foods Network’s Unwrapped & Cafe Unattainable.
Summers serves as Creative Advisor for BFY Media and sits on the Advisory Board, alongside with David Meltzer, Entrepreneur, speaker, author, and previous CEO of Leigh Steinberg Sporting activities & Entertainment Company (the firm on which the hit film Jerry Maguire was based mostly).
“We are developing a worldwide network for much better-for-you manufacturers that will be launched upon details, large-top quality written content, and empowering stories,” claims Meltzer, who is leveraging his world-wide community to improve various strategic partnerships.
The international wellness market is valued at much more than $1.5 trillion and is envisioned to develop 5 to 10 per cent annually. BFY Media is creating other demonstrates piggybacking off of this booming field, as very well as docu-collection, dwelling-purchasing segments, podcasts, interactive information, cooking reveals, market insights, and information. The information will target audiences that are overall health-, model- and socially conscious, constructive-minded, tech-savvy, and bodily energetic.
“So substantially written content out there lacks depth,” suggests Groverman. “Our pledge at BFY Media is to produce perfectly-knowledgeable audiences and insatiable demand for our captivating programming.”
About BFY Media:
The Greater-for-You (BFY) Media network covers the world wellness marketplace for worldwide-minded, socially-acutely aware, and ahead-pondering buyers. BFY Media generates multi-channel programming and information from authentic productions, certified closing series and supplies, and curated wellness business media sources, offering info-pushed, in-depth instructional entertainment that leaves all people sensation superior. For extra, visit betterforyoumedia.com.
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Source Better For You Media